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The most important thing you can do for your website is to ensure that it ranks highly in the search engines. This will depend on a number of factors, but one of the most important is keyword usage. The more relevant a search term is to your site, the better chance you have of ranking highly. This is not always straightforward as there are many different ways that people use keywords and phrases to find what they're looking for, so you need to take into account all the potential searches. For example, if you sell computers, you might want to consider using the words "laptop", "computer" or "desktop". If you're selling mobile phones, then you might be interested in "cell phone", "mobile phone" or "smartphone". It's also worth considering how competitive the search terms you choose are - if someone else uses the same word, it may be harder for them to rank highly enough to compete with you.
 In addition to this though, you should remember that Google has recently introduced a new algorithm known as Panda which targets websites that appear to be spammy and low quality. In order to combat this, make sure your content is high quality and original. You should aim to create unique content that is useful, interesting and helpful to visitors. It's also worth remembering that Google has recently announced a new algorithm called Pigeon which aims to improve the relevancy of search results by focusing on the user experience rather than solely on the relevance of the search query. In short, this means that Google will prioritise sites that provide a good user experience over those that don't.

The importance of linking back to your website from other websites

One of the best ways to boost your rankings is to link back to your site from other websites. This doesn't just help Google to understand your site better, but it also makes your site look more trustworthy and gives credibility to your brand. Search engine optimisation experts say that every site should ideally contain at least 10 links to external websites and blogs.

You could try creating an article containing valuable information about your niche and then link back to it on your blog. This would both give you some free promotion and help to get your site seen by more readers.

The importance of meta tags

Meta tags are hidden within HTML code, but they play an essential role in determining whether a page is displayed when a search engine crawls through a website. These tags allow webmasters to describe their pages in detail and tell the search engine which keywords it should include in its indexing. In order for your website to rank well in the search engines, you'll need to ensure that each page contains at least one meta tag and that these are accurate. They shouldn't be used only when it's necessary to comply with a particular coding style; instead, they should be used to show the contents of the page accurately and to indicate why the page is relevant to the search being performed.

For instance, if you own a company specialising in children's clothes, you might want to add the following meta tag to your homepage:

You could also add a description for the particular page that you're viewing. A search engine crawler should read this meta tag and know exactly what your website offers without having to click through to the individual page. Meta tags need to be added for every page, although you should not go overboard here. Remember that your main goal is to convince the search engines that your website is relevant and worthwhile, and adding too much information can confuse the search engine crawlers.

The importance of social media marketing

Social media platforms such as Facebook and Twitter offer a great opportunity to generate traffic to your website. One of the ways to achieve this is by sharing articles that relate to your business on these platforms. This provides a great way to promote your business and build up a list of contacts who might buy something from you in the future. If you've got a large network of friends and followers on social media sites, you should encourage them to share your articles with their friends and followers too. By doing this, you'll increase your exposure and attract more people to your website.

The importance of article marketing

One of the simplest ways to drive traffic to your website is to find guest bloggers who write articles related to your industry and post them on your site. Your readers should be encouraged to leave comments on these posts encouraging the authors to visit your site and providing further information if possible. This kind of approach works well because it shows your visitors that you value their opinions and encourages them to return. Another method you can use to increase traffic is to write articles yourself and submit them to article directories. There are thousands of directories around the internet and you should try submitting your articles to at least five or six of them before deciding which ones work best for you.

The importance of blogging

Blogging is another great way to drive traffic to your website, especially if you already have a huge audience of loyal fans. When you start blogging, it's a good idea to keep your focus on one particular topic. For example, if you're a dentist, you could concentrate on dental topics that are likely to appeal to your existing customers. When it comes to blogging, it's often best to keep things simple and to avoid trying to impress people with your technical knowledge. Instead, you should try and give honest advice and tips that anyone can follow. Try to avoid writing long-winded essays and stick to a few concise paragraphs - even a single sentence can be a powerful tool. By keeping things simple, you'll end up persuading more people to join your mailing list and subscribe to receive updates on your website. Once your audience knows that you're reliable and credible, they'll be more inclined to trust you.

The importance of video marketing

Video marketing is becoming increasingly popular thanks to YouTube and Vimeo. As more and more businesses realise the benefits of using video, you'll see more and more companies making videos. If you want to capture people's attention, you'll need to ensure that your videos are professionally produced.

There are plenty of free software programs available online that you can use to record yourself talking. You can use these to record a series of short videos relating to your niche. Once you've got a collection of videos, you should upload them onto YouTube and Vimeo.

The importance of email marketing

Email marketing is one of the most effective forms of marketing out there. Not only does it reach a lot more people than other methods, but it's also easy to set up and maintain. It's a great way to stay in touch with your customers and to remind them of your products. A lot of customers nowadays check their emails regularly, so you should make it a habit to send regular newsletters or promotional material to them. It's also wise to include a 'contact us' form in any emails you send out. This will allow people to contact you directly rather than waiting for your emails to arrive in their inboxes.

The importance of social bookmarking

Social bookmarking allows you to share links to interesting, useful websites with your friends and colleagues. This is a great way to promote your website and to get more traffic to it. Not only do your friends and colleagues benefit from seeing the content you've shared, but you'll also be able to track where your links are being reposted. When you're promoting your website on social bookmarking sites like Digg, StumbleUpon, Delicious and Reddit, you'll be able to gain additional exposure. People will come across your content and repost it elsewhere, resulting in even more traffic to your website.

The importance of press releases

Press releases are very similar to articles in that they consist of informative, engaging content that is designed to inform and educate your target market. However, whereas articles tend to be shorter and less formal, press releases are usually longer and more detailed. Press releases can be used to announce new products, services or events, to invite feedback or to promote a specific event.

As a result, press releases are often sent out to journalists, bloggers and news agencies. If you send a press release to a journalist or blogger, they'll probably publish it on their website or blog, increasing your exposure dramatically.

The importance of SEO copywriting

SEO copywriting refers to the process of ensuring that your content is written in a way that increases the chances of your site appearing high in search engine listings. Many people think of SEO copywriting as a type of 'black art', but it's actually quite simple once you grasp the basic principles behind it. Your content needs to be relevant to your target market and it needs to be written clearly and succinctly. Don't try to force in loads of keywords just for the sake of it, however. Write naturally and use common sense. For example, if you're selling books, don't write about the latest book everyone seems to be reading, even if it relates to your business. Instead, write about a specific book that your customers might be interested in. A lot of people overlook the fact that Google reads your website in the same way as it does text files. That's why it's vital to create quality content that people will enjoy reading.

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